Brit Insurance
Strategic Account Paradox Framework
6-Dimension Analysis
Timing Triggers
4 activeKi separation creating operational restructuring window (January 2025)
Lloyd's Blueprint Two compliance requirements
New leadership agenda post-Ki separation
Competitive pressure from digital-first competitors
SWOT Analysis
Strengths
Strong Lloyd's brand and market position
Fairfax Group financial backing
Deep specialty insurance expertise
Established broker relationships across London Market
Weaknesses
Stagnant margin growth
Rising operating expenses
Technology dependency on shared services now separated with Ki
Digital transformation lag vs. newer competitors
Opportunities
Post-Ki separation technology strategy reset
Lloyd's Blueprint Two as catalyst for investment
Digital distribution channel development
Data and analytics as underwriting differentiator
Threats
Digital-first competitors (Ki, Convex, Conduit Re)
Broker consolidation reducing distribution leverage
Catastrophe loss volatility
Regulatory compliance cost increases
Salesforce Use Cases
Broker relationship management and pipeline tracking (FSC)
Underwriting workflow automation and risk appetite management
Claims management and service delivery (Service Cloud)
Lloyd's Blueprint Two compliance and reporting (Shield)
Cross-sell intelligence across specialty lines
Three Deliverables
Ready to use with your team
Salesforce Account Team Point of View
Audience: Salesforce Financial Services Account TeamBrit Insurance is at a strategic inflection point following the Ki separation. The business needs to redefine its digital strategy and operational platform for the post-Ki era. Salesforce FSC is the platform that enables Brit to compete in the digital London Market.
1Account Overview
Brit Insurance is a leading Lloyd's insurer and reinsurer, part of the Fairfax Group. Following the January 2025 separation of Ki Insurance as a standalone entity, Brit is redefining its own digital strategy and operational infrastructure.
2The Strategic Paradox
Brit's growth ambition is constrained by rising operating expenses and stagnant margins. The Ki separation has removed a digital growth vehicle, creating an urgent need for Brit to invest in its own digital capabilities.
3Why Now
The post-Ki separation window (2025) is the critical investment period. Brit is actively evaluating its technology strategy. Salesforce engagement now means shaping the architecture before procurement gets involved.
4Opportunity Size
A Salesforce FSC deployment at Brit represents a £3M–£6M initial programme given its scale and complexity.
5Why Ziipline
Ziipline's Lloyd's market expertise and Fairfax Group relationships (through Ki engagement) make it the ideal delivery partner for Brit's transformation.