CHG Meridian
Strategic Account Paradox Framework
6-Dimension Analysis
Timing Triggers
4 activeNEXT 2025 medium-term programme — critical delivery year
International expansion requiring scalable sales management
Digital transformation investment creating Salesforce integration opportunity
Technology asset lifecycle management complexity increasing
SWOT Analysis
Strengths
Strong technology leasing expertise
European market presence
NEXT 2025 programme creating investment capacity
Circular economy positioning as ESG differentiator
Weaknesses
Profitability pressure from NEXT 2025 investment
Complex technology asset lifecycle management
Limited brand recognition vs. larger competitors
International expansion creating operational complexity
Opportunities
NEXT 2025 programme as catalyst for technology investment
ESG and circular economy demand driving technology refresh cycles
Digital transformation of sales and customer management
International expansion into new markets
Threats
DLL, Grenke, and Econocom with greater scale
Technology market volatility affecting asset values
Regulatory changes in leasing
Economic downturn reducing technology investment
Salesforce Use Cases
Sales pipeline and opportunity management (Sales Cloud)
Customer lifecycle management and contract renewal (FSC)
Technology asset tracking and lifecycle management
Customer self-service portal (Experience Cloud)
Analytics and reporting for NEXT 2025 programme tracking (Tableau)
Three Deliverables
Ready to use with your team
Salesforce Account Team Point of View
Audience: Salesforce Financial Services Account TeamCHG Meridian is executing its NEXT 2025 medium-term programme with a focus on digital transformation and international expansion. Salesforce Sales Cloud and FSC is the platform that enables the programme to deliver.
1Account Overview
CHG Meridian is a leading technology asset management and leasing company with operations across Europe. The NEXT 2025 programme is a significant strategic investment in digital transformation and international expansion.
2The Strategic Paradox
CHG Meridian's growth ambition is creating profitability pressure from NEXT 2025 investment. A unified Salesforce platform resolves this paradox by enabling the programme to deliver operational efficiency alongside growth.
3Why Now
2025 is the critical delivery year for NEXT 2025. Engage now to position Salesforce as the sales and customer management platform that enables programme success.
4Opportunity Size
A Salesforce deployment at CHG Meridian represents a £1.5M–£3M initial programme.
5Why Ziipline
Ziipline's financial services expertise and experience in complex, multi-geography Salesforce deployments makes it the ideal delivery partner.