MS Amlin
Strategic Account Paradox Framework
6-Dimension Analysis
Timing Triggers
4 activeNew CEO agenda (July 2025) — reshaping the operating model
Annual Report showing premium growth without profitability improvement
Lloyd's Blueprint Two compliance requirements
MS&AD Group digital transformation mandate
SWOT Analysis
Strengths
Strong Lloyd's and company market presence
MS&AD Group backing providing investment capacity
Deep specialty insurance expertise
Established broker relationships
Weaknesses
Rising operating expenses consuming premium growth
Complex multi-entity structure creating operational drag
Technology fragmentation across Lloyd's and company market
Profitability gap vs. peers
Opportunities
New CEO agenda creating operating model reset
Lloyd's Blueprint Two as catalyst for investment
MS&AD Group digital transformation mandate
Data analytics as underwriting differentiator
Threats
Hiscox, Beazley, and Convex investing heavily in technology
Catastrophe loss volatility
Broker consolidation reducing distribution leverage
Regulatory compliance cost increases
Salesforce Use Cases
Broker relationship management and pipeline tracking (FSC)
Underwriting workflow automation and risk appetite management
Claims management and service delivery (Service Cloud)
Lloyd's Blueprint Two compliance and reporting (Shield)
MS&AD Group reporting and analytics integration (Tableau)
Three Deliverables
Ready to use with your team
Salesforce Account Team Point of View
Audience: Salesforce Financial Services Account TeamMS Amlin is at a strategic inflection point with a new CEO (July 2025) and a clear mandate to improve profitability. The premium growth without profitability improvement signals an operating model that needs a technology platform to deliver efficiency.
1Account Overview
MS Amlin is a leading Lloyd's insurer and reinsurer, part of the MS&AD Insurance Group. The July 2025 new CEO appointment signals a strategic reset agenda focused on improving profitability and operational efficiency.
2The Strategic Paradox
MS Amlin's premium growth is not converting to profitability due to rising operating expenses. A unified Salesforce platform resolves this paradox by enabling operational efficiency across the Lloyd's and company market operations.
3Why Now
The new CEO's first 100 days is the critical window for technology investment decisions. Engage now to shape the agenda before it is set.
4Opportunity Size
A Salesforce FSC deployment at MS Amlin represents a £3M–£6M initial programme.
5Why Ziipline
Ziipline's Lloyd's market expertise and track record in complex Salesforce transformation programmes makes it the ideal delivery partner for MS Amlin's transformation.